Biography

Gerald Ashley is an advisor, writer and speaker on business risk and decision making. He has over thirty years experience in international finance, having worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland. He is now Managing Director of
St. Mawgan & Co which he co-founded in 2001, a London-based consultancy specialising in strategy consulting, risk management and decision making in finance, business and risk-taking. He is a Visiting Fellow at Newcastle Business School and a regular contributor in the press.
Book Recommendations
A Mathematician Plays the Market
In early 2000 John Allen Paulos, celebrated thinker and writer on mathematics, set out to use his insights into areas such as statistics, probability ...
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A Short History of Financial Euphoria
With all the financial know-how an experience of the wizards on Wall Street and elsewhere, how is it that the market still goes boom and bust? How can...
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Choices, Values, and Frames
This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the...
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Critical Mass: How One Things Leads to Another
An exploration of the age-old question: are there any "laws of nature" that guide human affairs? Is there anything inevitable about the ways humans be...
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Living Company, The
Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the...
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Origin of Wealth
In the "Origin of Wealth", Eric Beinhocker offers a thorough and convincing new way to think about economic growth and business management. The author...
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The Mystery of Overend and Gurney
This is an entertaining and intriguing account portrait of a period in history and a financial event that was the Barings scandal of its day. In May 1...
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The Wisdom of Crowds
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large gro...
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Why Most Things Fail
This is the essential book on why some businesses fail...and how to avoid it. From the best-selling author of "The Death of Economics" and "Butterfly ...
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