Home >
Bruce Berman
Mr Berman is president of Brody Berman Associates, Inc., the leading marketing and consulting firm for intellectual property owners, advisors, investors, and assets.
Over the past fifteen years Mr Berman has implemented marketing, investor relations and public relations programs on behalf of more than 200 clients.
Representative clients include technology-based companies, merger and acquisition candidates, licensing departments and consultants, investment bankers, investment partnerships, owners of branded products, and law firms and practices.
Prior to co-founding Brody/Berman in 1988, Mr Berman served as Vice President - Financial Relations at Ruder & Finn, one of the oldest and largest public relations consultancies. Previously, he was Vice President at Rubenstein, Wolfson & Company (now a part of Shandwick PLC) focusing on professional services and investment banking clients.
Mr Berman has taught communications and media courses at CCNY, Columbia University and Sir George Williams University, and is a member of the plenary and speakers committees of the Licensing Executives Society (L.E.S.).
His articles have appeared in many periodicals, including The Internet Letter, The National Law Journal, The New York Times, BuySide and EuroBusiness.
Media in which he has been quoted on technology and IP-related issues include Buyouts, Reuters, Asset Sales Report, BondWeek, Crain's New York Business, EE Times, The New York Times and PR Week. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy. His most recent book, From Ideas to Assets, was published in 2002.
Mr Berman is on the editorial advisory boards of Patent Strategy & Management and IAM (Intellectual Asset Management), is co-chair of the financial markets committee of LES.
Making Innovation Pay
People Who Turn IP Into Shareholder Value
More on this books at the Global Investor Bookshop
From Ideas to Assets
Investing Wisely in Intellectual Property
More on this books at the Global Investor Bookshop
Hidden Value
Profiting from The Intellectual Property Economy
More on this books at the Global Investor Bookshop
African Capitalists in African Development
More on this books at the Global Investor Bookshop
Patent Strategies For Business
This book re-evaluates US patent law for general counsel and business executives from the point of view of achieving cost-efficient business results. ... Read more at the GI Bookshop
Patent Strategy: For Researchers and Research Managers
As individuals and companies realise the importance of their inventions, issues surrounding patent laws and practices are taking centre stage around t... Read more at the GI Bookshop
Rembrandts in the Attic
This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a s... Read more at the GI Bookshop
Unseen Wealth
Intangibles are harder to measure, harder to quantify, often more difficult to manage, evaluate, and account for than tangible assets. There is no com... Read more at the GI Bookshop
Valuation and Exploitation of Intellectual Property and Intangible Assets
When a company buys another company, how does it value its brands? When an investor is assessing the value of a technology business how does it val... Read more at the GI Bookshop
Profile of Bruce Berman
Biography
Mr Berman is president of Brody Berman Associates, Inc., the leading marketing and consulting firm for intellectual property owners, advisors, investors, and assets.Over the past fifteen years Mr Berman has implemented marketing, investor relations and public relations programs on behalf of more than 200 clients.
Representative clients include technology-based companies, merger and acquisition candidates, licensing departments and consultants, investment bankers, investment partnerships, owners of branded products, and law firms and practices.
Prior to co-founding Brody/Berman in 1988, Mr Berman served as Vice President - Financial Relations at Ruder & Finn, one of the oldest and largest public relations consultancies. Previously, he was Vice President at Rubenstein, Wolfson & Company (now a part of Shandwick PLC) focusing on professional services and investment banking clients.
Mr Berman has taught communications and media courses at CCNY, Columbia University and Sir George Williams University, and is a member of the plenary and speakers committees of the Licensing Executives Society (L.E.S.).
His articles have appeared in many periodicals, including The Internet Letter, The National Law Journal, The New York Times, BuySide and EuroBusiness.
Media in which he has been quoted on technology and IP-related issues include Buyouts, Reuters, Asset Sales Report, BondWeek, Crain's New York Business, EE Times, The New York Times and PR Week. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy. His most recent book, From Ideas to Assets, was published in 2002.
Mr Berman is on the editorial advisory boards of Patent Strategy & Management and IAM (Intellectual Asset Management), is co-chair of the financial markets committee of LES.
Books by Bruce Berman
Making Innovation PayPeople Who Turn IP Into Shareholder Value
More on this books at the Global Investor Bookshop
From Ideas to AssetsInvesting Wisely in Intellectual Property
More on this books at the Global Investor Bookshop
Hidden ValueProfiting from The Intellectual Property Economy
More on this books at the Global Investor Bookshop
African Capitalists in African Development
More on this books at the Global Investor Bookshop
Book Recommendations
Patent Strategies For BusinessThis book re-evaluates US patent law for general counsel and business executives from the point of view of achieving cost-efficient business results. ... Read more at the GI Bookshop
Patent Strategy: For Researchers and Research ManagersAs individuals and companies realise the importance of their inventions, issues surrounding patent laws and practices are taking centre stage around t... Read more at the GI Bookshop
Rembrandts in the AtticThis text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a s... Read more at the GI Bookshop
Unseen WealthIntangibles are harder to measure, harder to quantify, often more difficult to manage, evaluate, and account for than tangible assets. There is no com... Read more at the GI Bookshop
Valuation and Exploitation of Intellectual Property and Intangible AssetsWhen a company buys another company, how does it value its brands? When an investor is assessing the value of a technology business how does it val... Read more at the GI Bookshop
Search
Are you a guru?
- If you think you've got the expertise to be one of our gurus, get in touch by emailing join@financialgurus.com